Our Story

Every piece tells a story. Every stitch carries intention. Every design decision reflects a choice between what's easy and what's right.

At Joyshed, we believe luxury isn't about exclusion—it's about elevation. We create products so thoughtfully made, so deeply rooted in purpose, that wearing them becomes an act of conscious choice.

We don't make clothes for the sake of making clothes. We create pieces that honor the past, serve the present, and build toward a better future.

Joyshed exists at the intersection of two places: Joy Road in Detroit, Michigan, and Hollingshed Road in Irmo, South Carolina.

These aren't just geographic coordinates—they're cultural touchstones that inform everything we create.

Detroit taught us about resilience, innovation, and the power of making something from nothing. South Carolina showed us the importance of heritage, community, and honoring the stories that came before us. Born from 90s basketball culture, hip-hop, art, Motown, architecture, and our Black American roots, these influences converge to create our unique perspective: American-made luxury that celebrates overlooked narratives while building toward an inclusive future.

Joy + Shed. Two places. Two parts of the American experience. One vision for what conscious design can accomplish.

Manufacturing in America isn't just a business decision—it's a statement of values.

When we choose domestic production, we're investing in communities, preserving craftsmanship, and ensuring every piece meets our standards.

Under the creative direction of Randall Yarborough, Joyshed applies world-class design experience to conscious American luxury. Our design process starts with purpose. Whether we're creating basketball shorts that transition from court to street or collaborating with the NBPA to honor rookie achievements, every product begins with a question: How can this piece serve both style and story?

Limited quantities aren't a marketing tactic—they're a natural result of thoughtful production. When you prioritize quality over quantity, when you work with skilled American artisans, when you source premium materials, scarcity becomes inherent.

Each piece exists because it deserves to exist.

Luxury with purpose requires more than premium materials and careful construction. It demands a commitment to lifting up the communities and stories that inspire our work.

Our collaboration with Negro League Baseball doesn't just honor athletic history—it preserves cultural memory that mainstream narratives often overlook. When we partnered with the Detroit Tigers to create 15,000 custom Detroit Stars jerseys, we weren't just making merchandise. We were ensuring that stories of Black excellence in baseball reached a new generation.

Every Joyshed piece carries this responsibility. When you wear our designs, you're not just choosing quality American-made apparel. You're supporting a vision where luxury serves a larger purpose, where heritage gets honored, and where conscious choices create positive change.

This is luxury as it should be: accessible enough to build community, exclusive enough to maintain meaning, rooted enough to honor the past, and purposeful enough to shape the future.

Joyshed: Where heritage meets innovation, where story meets style, where conscious choices create lasting impact.